Chapter 7 - Valence

Chapter 7 was about disclosing the self. One important topic was about valence which refers to the positive and/or negative in messages. Valence affects perceptions of the person communicating. If a message seems too negative, the person hearing the message may end up with a negative impression of the speaker, and vice versa. If the message is too positive, the person hearing may perceive the speaker as too full of them self or chirpy (pending the situation). When someone communicates with other people, they need to have a happy medium of positive/negative, otherwise people's perceptions can been thrown off by the message.