In chapter 6, there is discussion about exemplification. Exemplification is an attempt to project an image of oneself, usually with integrity and moral worthiness.
This is something generally we all try to do. We all try to seen as dedicated to a cause, helpful, etc. We want to be as something good, generally in hopes to have friends and such things as that. Our parents while we were growing up tried to behaved as exemplifiers' in hopes to be seen as a good role models to us.
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